Tuesday, April 6, 2010

AT billboard signage



the idea is utilizing rundown / abandoned buildings that are in high traffic areas around Atlanta's neighborhoods. Particularly focusing on locations where there has recently been a publicized crime that has taken place such as The Standard and the package store on moreland. as for the concept, its the same deal as the exterior of the building re-inforcing that look and campaign and using the phrase "be heard" to hint at what Atlantans Together is about without being too obvious.

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