sorry for missing class tuesday, i have been sick as hell sitting at home eating nothing but yogurt the past 4 days. anyways, this is a draft of where i am heading. i finally contacted doug and was able to get into the studio the other day (while i was sick). so these are original high resolution shots i took with a Nikon D40. i know alot of basic stuff when it comes to photography. but i havent really had an opportunity to play with an SLR camera until the other day. i really wish i wasn't sick when i did and wish i had a little bit more time in the studio to play around with the settings some more. 

as for layout/composition. one thing about photography used in an ad is being careful with how type is placed because of how much detail photographs can contain. i have seen alot of ads using photography where the text is hard to read, and i definately want to avoid that. in this case, there is definately alot of detail on the walls inside the facility. so i will definately have to work some to set some contrast off of that. what is cool about the studio is how rough looking it is from teh outside and how rough all the walls are, then there is this sharp out of place looking greenscreen setup breaking all that up. as well as all the metallic equipment placed up against all the walls. has a nice look. 

here are a couple more original shots. i took about 50 so im not going to upload all of them.....

i LOVE how the camera picks up the green from the greenscreen section of the studio. any picture i take with the ceiling or any metallic object in it has a nice green tone to it. 

than in another picture is a canvas i painted for doug a while ago. he hasn't been able to mount if up until recently so i finally came in to get a picture of it. but it sucks cuz i painted it so long ago that i dont like it anymore. oh well. there are a few other painting projects i have in store for the spot.

sorry i have gotten behind with the blog, the last week was extremely busy for me. so anyways, i tried experimenting with smaller size business cards. not sure if i'll go with this or not. as for the envelope design i was doing this before but in the end decided to go super simple and just play off of the arrow concept. i found some black envelopes and i am not used to seeing black envelopes in the mail so once i figure out a good way to print the arrow on black envelopes i am thinking it might look pretty  interesting. i am leaning toward using spraypaint with stencil. that is something i am good at, and i feel using spraypaint instead of screen printing it will give it sort of a air vapor look as i was originally going for with the logo itself. in the top left of the design i will have stickers with the return address. 

as for the letter head. i decided at the last minute to completely change it up and just play off of the whole thing i was doing with using lines as texture. the lines to me give off a technology feel. and layering them on top of each other the way i did gives off a feeling of air vapor. it is funny because when i did this letter head design it just popped in my head and i couldn't have spent more than 15 minutes laying it out. its funny how hard it is to force out ideas.

letter head layout

still think it is missing something.  (aside from a body of text)

re-working things.........

this is where i am currently at with the business card design. i was first thinking of doing kind of a silouette (however its spelled) of a video camera on a tripod on the ride side of the back of the card. then have some text or just the icon in the monitor screen. i did one, but it did not really look that great. when i get the chance im going to go to doug's studio and take a picture of one of his cameras to use for the photo. 

aside from that, i tried making a simplified version of rolled up cables. anyone who knows anything about working on film shoots knows that alot of the time is spent rolling cables. so i thought maybe do a sillouette of a rolled up cable chord hanging on a wall or something. 

as for the front side, i want to splatter some paint on a piece of paper, scan it in, and use that inside the rectangle to the right of the card. needs some kind of texture in there aside from what is already there, its kinda boring to me.

i tried experimenting with the background color. but personally, i think it looks best left white. when i change the background color it takes away too much from the icon. particularly the boxes underneath the name. 

note to stan: i made the boxes smaller. but im not so sure i like it. i kind of liked it better with them left a little larger. i'll fool with it some more though so dont you worry!

playin around

doug likes playing around with flash and 3D stuff. so we made this......

just incase the image does not show here is the link:

http://www.upthink.tv/newarrow.html

FINISHED!

here it is. doug will be using a different version than the one i am turning in. as well as the blue version will be used for his new website which he is currently designing right now. the main color of it will be blues so it should fit nicely. i got rid of the type and all because i felt it was just too much going on to be just a logo. the more simple it is the better i suppose. even tho i really like the way it looks with all the type in it. i figured i'd let you (stan) decide which i should turn in. but i intend on printing and mounting both versions. the other one with all the type i feel looks more like a layout or something. ALSO i moved the arrow back to the left above the UP because when it is placed there it just seems like it would fit much better when placed in the bottom left corner or a letter or business card or whatever.

anyways, here they are: